Overview: Our client is seeking junior to mid-level attorney to handle legal support of advertising, marketing, and promotions. This role represents a challenging opportunity that combines technology and data knowledge, legal acumen and skilled interaction with business clients, operating in a demanding and fast-paced global environment.
Company: A leader in the communications industry
Compensation: Competitive and commensurate with experience
Experience: The right candidate should have at least 3-5+ years of experience as a practicing attorney in large law firm or in-house legal department. Manage development of training, guidelines, and “best practice” resources distributed to clients as well as legal process improvements.
Location: Somerset County, NJ
Advising Marketing, Media, and Advertising business clients and interacting with internal and external stakeholders on wide range of advertising, technology, intellectual property, and marketing matters.
Advising and providing day-to-day review of marketing and advertising campaigns, strategy, copy, and content from conception through to execution, ensuring claim substantiation, and providing legal and regulatory compliance risk assessments; and proposing creative solutions to help advance business objectives.
Providing review and counsel on all brand communications and advertising materials including, but not limited to, television advertising, print, digital/social media, in-store, packaging, press releases, newsletters, website content, case studies, blogs, videos, sales decks, and event presentations.
Training clients on relevant advertising, digital, social, and mobile media issues and advising on terms of service and privacy policies.
Collaborating with clients and colleagues in developing and/or implementing forward-looking data strategy, privacy policies and industry best practices, and tools related to advertising and research.
Ensuring compliance with existing marketing policies, federal and state laws and regulations and assisting in formulation of solutions to any identified problem areas exposing company to risk.
Develop privacy and behavioral advertising expertise and work with privacy legal subject matter experts to provide guidance to clients.
Coordinate with department colleagues and outside counsel on a wide variety of issues related to Verizon’s advertising and marketing activities including bringing formal challenges to competitor advertising to insure competitive fairness and truth-in-advertising and defending advertising claims brought against Verizon.
Coordinating response to state and federal agencies on inquiries, requests for data or comments on advertising and consumer protection related matters
Build and cultivate successful relationships and work with cross-functional teams, including product, marketing, engineering, and business teams to build great products and features.
Counsel clients regarding marketing legal issues (i.e., collection and use of customer data; COPPA compliance, CAN-SPAM, , IP issues re: user-generated submissions;) promotions, sweepstakes, and contests (including drafting Official Rules and related promotional materials).
Advise and consult with all levels of the organization including senior leadership to identify critical legal issues, assess potential legal options, and provide individuals and teams with an analysis and range of possible legal solutions. Supervise other lawyers and non-lawyers who are reviewing advertising.
Member in good standing of at least one state bar.
At least 3-5 years of experience as a practicing attorney in large law firm or in-house legal department.
Manage development of training, guidelines, and “best practice” resources distributed to clients as well as legal process improvements.
Excellent academic credentials, solid references, and at least a year working in technology, privacy and data matters and transactions. Experience in new media advertising platforms and advertising transactions is a plus.
With the business outpacing the law in digital, social, and mobile media, a successful candidate must be able to analyze both for current and potential legal issues and effectively communicate any risks with stakeholders.
Strong drafting, negotiating, writing, and computer skills required, as well as the ability to problem solve in a business-friendly, creative manner.
Must be organized, detail oriented with sound judgment, superior interpersonal communication skills and interact well with all levels of personnel.
Ideal candidate will be highly motivated with positive team-oriented attitude, ability to develop and lead a team and to balance legal and business risks and multiple priorities in fast-paced environment.
Knowledge of advertising and marketing issues and prior experience with federal and state consumer protection laws and regulations
Extensive experience drafting, reviewing and negotiating contracts.
Strong project management skills with proven track record of managing complex projects from inception to completion and team management skills.
Strong sense of integrity.
Ability to manage multiple projects at once, follow through and meet deadlines.
Proven ability to work independently and autonomously, as well as part of a team.
About Major, Lindsey & Africa
Founded in 1982, Major, Lindsey & Africa is the world’s largest and most experienced legal search firm. Combining local market knowledge and a global recruiting network, MLA has earned recognition for its track record of successful General Counsel, Corporate Counsel, Partner, Associate and Law Firm Management placements. With offices throughout the U.S., Hong Kong, London, and Tokyo, MLA recruiters are dedicated to understanding and meeting clients’ and candidates’ needs while maintaining the highest degree of professionalism and confidentiality. MLA considers every search a diversity search, and has been committed to diversity in the law since its inception. For these reasons, MLA was voted “Best Legal Search Firm in the U.S.” in the most recent national survey of America’s top law firms. To learn more about MLA, please visit our website at www.mlaglobal.com.